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OOHnado | OOHology

Branding /

Brand Identity Development

Unforgettable doesn’t happen naturally.

Brands aren’t created by savvy designers or copywriters. They hail from great cultures and unique products or services. That’s why our brand development process digs deep to understand the most lovable aspects of your business. We find your unique identity, then create a powerful, authentic brand around it. Our process is to not follow a strict process. Instead, we adapt to the unique elements of your company. It’s the only way to build a brand book that reflects who you are, what you need and where you’re going.

What Is Brand Identity Development?

Whether you’re a start-up or a business whose legacy runs generations, developing and maintaining a distinctive visual identity is important to success. Without a brand identity of your own, your business cannot stand out in the minds of consumers. While we develop these guidelines, customized to each client’s needs, they generally include descriptions around the brand’s positioning, personality, voice, messaging, logo guidelines, colors and typefaces. Think of it as the results to a personality test — it shows you what’s compatible and what’s not.

Why Is Brand Identity Development Important?

Our brand identity guidelines are designed to ensure your brand stays true to itself and doesn’t vary with different designers, writers or marketers. With clear guidelines in place, your ship will stay true even with shifting internal personnel or agencies. That's important because when consistency falters, your brand’s position can become confusing, diluted and affect the impact of your marketing. Consumers become uncertain of what you stand for. It can even affect team morale, leaving people unsure of your company’s vision. 

How We OOH Brand Identity Development

Brand guidelines are kind of like a wardrobe. Is your business professional, but currently stuck wearing jeggings? Or are you in the middle of an identity crisis, dressed in flannel and ripped jeans like an angsty teenager? We’ll help you find your true self and make sure you’re dressed like a million bucks. Unless your brand calls for jeggings, which would be a first. And a little weird, honestly.

Check It Out

Case Study

  •   6 min. Read

The Parklands of Floyds Fork is now one of the largest metropolitan parks in the country, but it wasn’t always that way. When we first started talking with them, they were merely a road cutting through a few fields and a big dream.

More Brand Identity Development Work

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Brand Messaging