Brand Strategy

What Is Brand Strategy?

It all starts with discovery. Discovery is our term for peeling back the layers and kicking the tires to get to the essence of your brand. Curiosity is in our nature, and we practice it with purpose. We love to ask questions and learn about our clients, their industry and customers. We pore over proprietary and secondary research sources, break down product attributes and benefits, and engage with your audience to discover core insights that bring clarity and focus to your story.

Why Is Brand Strategy Important?

It’s not enough to find the nugget of truth and value within a brand and go screaming “Eureka” to the masses. Seldom does a rush to purchase happen on noise alone. You have to matter to your audience first. OOHology makes brands matter by creating narratives that give structure to your story and clearly spells out your brand’s relevance in your customer’s life. Some call it positioning, but we prefer the narrative. Why? Because a narrative can be interactive and change and evolve along with consumers.

The narrative also identifies the attributes and benefits of your brand that should be highlighted in your identity and communications to trigger intrigue and interest with your audience. They are supporting characters that bring brands to life and decorate stories with unique qualities and values.

How We OOH Brand Strategy

Last but not least is your story. Telling your story in a compelling way that appeals to your customers' emotions will drive more action than any logical argument. The OOH storytelling method defines the character of your brand and outlines the values it lives by. We give your brand a voice and tone to speak with — and a script that will make your brand matter to consumers. Even the most discriminating consumer likes a good tale that captures their imagination, appeals to their sensibilities and reflects their wants and needs. In other words, a story well told.