Strong brands create // their own momentum

OOHnado | OOHology

Expertise /

Branding

Norma Jean had assets. Marilyn had a brand.

Strong brands prevent companies from becoming commodities. But your brand doesn’t start (or end) with your assets, no matter how beautiful. A complete brand encompasses the entire emotional experience and every interaction with your business. A memorable brand isn’t a coat of cosmetics covering your flaws. It’s the skillful accentuation of the best aspects of your character.

What Is Branding?

We see a lot of branding work. Sometimes it’s from other agencies, and sometimes our clients did it in-house. Often the work is visually pleasing, but once you get past the façade, it falls flat. That generally stems from a misunderstanding of how branding works. It’s not just about pretty colors and cool logos. Your company’s branding should capture not only how your company looks and feels, but its message, how it sounds — and what it values.

Our branding work takes into account everything from names and logos to colors, design elements, photography guidelines, core values, voice and tone, and messaging. We even help clients design workspaces that reflect their brand.

Why Is Branding Important?

In business and in life, people judge you based on appearance. It’s not fair, is it? What’s worse, your business’s first impression usually happens when you’re not even around to give a welcoming handshake or a warm "hello.” Often, your first, and potentially last, interaction with prospective customers will be in the form of your logo, collateral or package design. So choose your branding agency or partner wisely — it might be the difference between turning a promising “hello” into an unfortunate “goodbye.”

How We OOH Branding

We’ll dive in, help find the brand within, put together a recommendation, review it with you and then lock it in. Don’t worry, we provide style guides with our branding and identity packages, because sending people off with a set of tools and no instructions for how to use them isn’t cool.

Explore Our Branding Expertise

  • Brand Strategy

    We are storytellers, and we believe strong brand strategy is fundamental to crafting powerful tales that capture hearts and minds.

  • Brand Identity Development

    First, we identify the most lovable parts of your business. Then we build on them with distinctive art and copy that sets your brand apart.

  • Brand Messaging

    Who are you, and why should anyone care? Strong brand messaging answers these fundamental questions in compelling ways that resonate with your audience.

  • Whatnot

    Don’t see what you’re looking for? Drop us a line and we’ll put together a custom plan for your needs. If you don’t ask – you’ll never know.

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Marketing