internet rebooht // what we can ooh for you

OOHnado | OOHology

Creative /

Copywriting

If you ever visit OOHology and notice someone wandering the office with an inquisitive look on their face, coffee mug in one hand, pen and pad in the other, it’s likely one of our copywriters in their natural habitat. Don’t worry, they’re simply wresting a brand’s message into a compelling line or call-to-action. We only ask you don’t feed them and stay behind the barriers – it’s unsafe to disturb them in this state.

Poor Katie is still recovering from the last incident.

What Is Copywriting?

The word “copywriting” is a misnomer. Copywriters are thinkers who write, and before putting pen to paper, they carefully consider what an audience needs to know about a brand, then find a clear, compelling way to say it. Good copywriters are like master distillers; they refine big ideas to create potent messaging. And they’re usually on friendly terms with John Barleycorn.

Why Is Copywriting Important?

You’re selling a product or a service. Copy can attempt to sell a consumer or it can sweetly seduce them. Copy should align your unique selling propositions with your brand voice, and be written in way your target audience finds compelling and persuasive. Otherwise, you’re just selling which, believe it or not, doesn’t translate to sales.

How We OOH Copywriting

We get to know our clients — and their clients — on an intimate level (it sounded less creepy before we said it). Then we take the company’s message about their product or service, and craft it a way that whispers sweet benefits in the target’s ear. You seem like the kinda person who appreciates great copywriting. We like that about you — it’s why we think you’re so sexy. Flattery will get us everywhere, you say? Sweet.

Check It Out

Case Study

  •   6 min. Read

Buffalo Construction, Inc. is not a typical construction company. They’ve got more culture than greek yogurt, and the brand is just as bold. They’ve landed exclusive contracts with some of the largest restaurant concepts 
in the country. We've worked with the Herd for years now, and are proud to be their Agency of Record.

More Copywriting Work

See all
 

Next in Creative Expertise  

Design