Campaign Development

What Is Campaign Development?

It starts with a creative brief and a goal. Maybe it’s to increase sales of a certain product, expand revenue margins of a service offering — or simply to create awareness. Whatever the case, campaign development is where we figure out how capitalize on your brand story. We start with your growth strategy and tell your story in a way resonates with your audience. Paired with smart media planning from our marketing team, a good campaign can change everything. 

Why Is Campaign Development Important?

Your marketing efforts are a representation of your brand. And in a lot of situations, a person’s first impression of your brand. Remember, you only get one first impression, so it’s critical we have a campaign that represents who your brand is, and when it comes to what you’re trying to do, converts. Whether that conversion is a phone call, click or simply brand recall, we focus on crafting creative ideas that have a strong impact.

How We OOH Campaign Development

We have a small army of creatives who live for this. They wake up in the morning and hope to be handed a campaign brief. We start the process typically with a creative brief, outlining your hopes, dreams and desires, and then they get to work. It’s typically a few folks — an art director, copywriter and creative director — hashing through ideas over coffee or lunch, until they find the big idea. We like to say creativity doesn’t strike, it evolves. These meetings can be ugly. Our team isn’t afraid to pitch the bad ideas to each other, because we know that even a bad idea can lead to a great one. Once we have our campaign concept, we’ll pitch our ideas to you, the client, and wait to knock your socks off.

Seriously. You might want to bring extra socks.