Media Buying

What Is Media Buying?

You’re familiar with the term “media.” Maybe you think of news media, and that’s close. But we say media in a broader term — it’s essentially an advertising opportunity. And these options come far and wide. Media buying is the placement of your ads on a variety of options, from Facebook to television, YouTube to billboards, and native advertising to print newspapers (yep, still a thing). Our team builds the plan based on the marketing strategy, and places the media — or “buys” it, as you’ll hear us say — on clients’ behalf.

Why Is Media Buying Important?

Again, media buying is important when properly used with great strategy. On its own, it doesn’t really matter a hill of beans, even if it’s ad beans. It’s the same reason people often feel burned by a platform. We see it all the time, new clients might not want to try a platform because “it didn’t work for us the last time we tried it.” But the more we dig in, we discover it’s actually a perfect fit. The strategy was just off or the creative wasn’t right. The long story short here is that media buying is important, when properly placed, because it’s how you get your message out.

How We OOH Media Buying

We don’t just have “Media Buyers” on staff, we have marketing strategists. Every member of our marketing team is well-versed in a client’s strategy, and routes media as well. While they’re all well-rounded, they also have their specialties. Whether it’s a Google-certified search master, a social and display media maven or traditional powerhouse media strategist, we place media of all types and in any area of the globe.