User Experience

What Is User Experience?

Great UX often goes unnoticed by consumers, because everything is right where it needs to be, right when you want it. That’s not coincidental, it’s meticulously planned. UX takes into account the target audience’s emotional state, behavior patterns and inspires desired actions in relation to your product or service. In other words, it answers the questions, what is the target consumer feeling, and what are they looking for? UX predicts those actions, making the most relevant information available.

Why Is User Experience Important?

UX doesn’t just ask who your target audience is, it asks what do they need? What's their mood? How can we make them feel comfortable? We examine all of these questions prior to design, because answering the question in UX means solving your targets’ problems, making it easier for them to convert into customers.

How We OOH User Experience

We’re digital marketing experts, and you’re an expert at what you do. So the first thing we do is get to know you and your business so we can get to know your clients. Our UX design experts develop personas and scenarios for your target audience, prioritize them and build out websites accordingly. From there we apply progressive disclosure, providing information intelligently rather than randomly. This ensures the visitor of an OOHology-built site never thinks twice about the UX, because it worked flawlessly.