Web Strategy

What Is Web Strategy?

Just like the tractor salesman, your website is trying to get a conversion. That doesn’t necessarily mean a sale — it could be a phone call, email or just awareness. We start with this question: “What do we want people to do?” Then we build a strategy around how we’re going to get them to do it. We get inside the heads of our audience — think about how much expendable income they have, where they live, their interests. Heck, we’d even like to know what their favorite cereal is, or are they the type who skips breakfast altogether? The more we know, the more we can emulate an experience that feels just right to this person.

Why Is Web Strategy Important?

Have you ever hit a website that had so many buttons to click, you couldn’t decide what you were supposed to do? You probably exited out, right? That’s because the creator of said site didn’t have a clear vision for what they wanted you to do. They thought it best to give you all of the options and let you decide. Big mistake. Because often, your decision will be to bounce and go find a business who was willing to help make your decision a little easier.

How We OOH Web Strategy

Some website shops have rigid structures and processes, and that’s fine, but it’s not for us. We believe your company is unique to you. Sure, you have an industry, which likely goes after some similar people, but you also have a lot of nuances. So we start fresh with our discoveries, every single time. This allows us to learn everything we can about new clients, and really focus on putting ourselves in your target audience’s shoes. Not literally, cause that could be kinda gross, but we want to get inside of their head and know how they think, and most importantly, what makes the convert.