Mobilizing the world's largest print-on-demand company.
This Top 500 Internet Retailer recognized the opportunity presented by translating their desktop experience to the mobile environment. They also recognized the value of getting an outside perspective on what makes for a great mobile commerce experience.
CafePress' Problem
When it comes to putting creativity onto any kind of physical product imaginable, nobody does it better than CafePress. However, when it came to getting all those amazing products and designs into a satisfying mobile experience, they turned to us for advice.
OOHology's Solution
We worked with CafePress in a strategic role, conducting brainstorming and ideation sessions to help come up with (and eliminate) different possible avenues for mobile strategy. After coming up with a solid concept for a native mobile app, we created a functional specification and designed detailed user experience mock-ups.
Our goal was creating an instruction manual and set of creative assets so that CafePress could develop the app internally, or have a dedicated mobile developer build it with minimal direction.
